LOS ANGELES (YBH.ME) – Current MySpace CEO Owen Van Natta, once a Facebook exec, announced today that MySpace users may soon be able to share content via Facebook Connect, if talks between the companies go well. With Facebook claiming 300 million users and MySpace’s growth flat, the move makes sense, say tech watchers.
According to Hitwise, trusted industry analysts of website traffic, the top social networking sites in terms of traffic were represented as follows:
| Market share of U.S. Internet visits to top five social networking Web sites | ||||||
Rank | Name | Domain | September 2009 | August 2009 | September 2008 | Year-over-year percent change |
1 | www.facebook.com | 58.59% | 55.15% | 19.94% | 194% | |
2 | MySpace | www.myspace.com | 30.26% | 33.00% | 66.84% | -55% |
3 | Tagged | www.tagged.com | 2.38% | 2.36% | 1.62% | 47% |
4 | www.twitter.com | 1.84% | 1.95% | 0.15% | 1170% | |
5 | myYearbook | www.myyearbook.com | 1.05% | 1.16% | 1.76% | -40 |
For retailers, social network users are a key demographic as they are a group which readily purchases online. Facebook, YouTube and MySpace rank as the top three social networking sites for online retail advertising, according to www.intertetretailing.com.
The flight from MySpace has happened astonishingly fast, perhaps because, as one online blogger put it, “in Facebook, you aren’t talking about yourself, you’re sharing your story. And you’re inviting others to contribute and share. There’s a trust relationship.”
Which retailers are anxious to cash in on.
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Laura spent years as a Hollywood story analyst, did a big 180, and is now an entrepreneur focused on web marketing and analytics. She's also a mom of one.
