LOS ANGELES (YBH.ME) – The venerable Village Voice and its parent company New Media LLC  have been found guilty of price-fixing ad rates in  San Francisco Bay-area alternative newspapers.  They owe a substantial judgement to the  Bay Guardian Company: at least $15.9 million, up to $21 million with interest and penalties.

Alternative Weekly Fighting Legal Judgement

The wrangle could bankrupt New Media LLC, at a time when print newspapers are losing circulation in double digits and every revenue dollar counts.  The squabble focuses on whether the assets of holding companies which control the Village Voice are liable for judgements against the Voice itself.   The deep pockets reside mostly with the holding companies. Alternative weeklies, once a hot ad choice for companies seeking to target consumers with high discretionary spending, are no longer topping the ad buy list, even in strong urban markets like New York, Los Angeles and San Francisco.

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Laura spent years as a Hollywood story analyst, did a big 180, and is now an entrepreneur focused on web marketing and analytics. She's also a mom of one.

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